Winning for you since 1982.
Leadership
Sir Gilroy McMaster Tempington
Founder & Chairman Emeritus
Sir Gil founded Winningism in 1982 after becoming convinced that every human problem contains within it a song waiting to be written. He studied music and philosophy and holds advanced degrees in each from The University of Oxford. He served as Chief Executive from 1982 to 2019, at which point he assumed the role of Chairman Emeritus, a position he describes as "the same thing but with more time to think." He was knighted in 2005. "I slipped in because it was a slow year for knighting," he says, but the recognition for his many contributions in the field of sonic solutioning is unsurpassed. Sir Gil is currently working on a book about the Winningism methodology and its application to everyday life. 

Victoria Strand
CEO
Victoria has previously led agencies in London and New York. She was brought in as CEO in 2019 when Sir Gil stepped back, inheriting an agency she describes as "already right about everything, just not yet known for it." Under her leadership Winningism has expanded its reach to include governments, international bodies, and more than 100 companies from the Fortune 500. 
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Priya Mehta-Cowell
CCO
Priya is a multi- Grammy® and Tony® winning composer and musician. She joined Winningism in 2021, bringing with her the drive to always win. She believes that every brief is essentially a soundtrack waiting to happen. As CCO she oversees the creative and musicality departments and is ultimately responsible for every song Winningism produces. 
Bastian Holt
Head of Strategy
Bastian is a beloved and essential client partner responsible for the briefs that become the songs that become the wins. Since he joined as our first head of strategy in 2012, he approaches every client challenge with the same question: what is the real problem that makes the song a win? He has never encountered a problem that didn't have an answer. There is always an answer and there is always a win.
Deirdre Okafor
Head of Production
Deirdre is an award-winning producer who has been making things happen at Winningism since 2009. As Head of Production she is responsible for ensuring that every song gets made and delivered by the people who need it most. She leads a staff of experienced producers who work tirelessly for every new song adventure that requires a win.
Max Axor
Director of New Business

Max spent a decade in international advocacy and communications. An entrepreneur himself, he is responsible for Winningism's most significant client relationships including the United Nations, Recreational Drug Users International, and an undisclosed municipal transportation authority (forthcoming work). He believes every organization can and must win with song.