FOR
Bumble
PROBLEM
Dating ends. Sometimes well. Sometimes less well. Sometimes with the phrase "I think we'd be better as friends" which is tough to say. The transition from dating to friendship is one of modern romance's most musically underserved moments.
ASSIGNMENT
Create a sonic solution to communicate the transition to the friendship chapter of a relationship with warmth, clarity, and a complete absence of awkwardness.
STRATEGIC INSIGHT
Nobody wants to be the bad guy.
A song can be the bad guy.
That's what songs are for.
THE WIN
97% of people who send this song are on Bumble within 20 minutes.
