FOR
Rocket Money
PROBLEM
Pets die at the worst possible times, financially speaking. The grief is real. The cremation cost is also real. And unfortunately, life’s other expenses don’t stop just because your pet’s did.
Suddenly, saying goodbye and spending money on literally anything else are in direct competition.
ASSIGNMENT
Create an sonic solution that acknowledges the loss of a beloved pet while honestly addressing the uncomfortable financial reality of unexpected expenses and discretionary spending.
STRATEGIC INSIGHT
This is not a grief problem.
This is a budgeting problem.
With grief in it.
Rocket Money can help with one of those.
THE WIN
We turned an impossible financial decision into something slightly helpful.
Because grief doesn’t care about your budget.
But your budget still has to care about everything else.
